Backstory: After working on developing a direct consumer beverage brand, Cocomad, my business partner (Raveen) and myself became increasingly concerned about waste - specifically from single use plastics. To solve this, we created a zero waste snack delivery business called Everyday Zero. This product was cool (we had 2 customers), but wasn’t scalable or a need for many businesses - our customers kept talking to us about waste diversion & contamination. This led us to our current product - the ELE (End Of Lifecycle Experience).