Hey 👋🏻, i'm Jack.
I’m working with Raveen Senanayake on how to make sustainability effortless through modern applications of IOT & AI at everydayzero.co.
I have founded and launched numerous companies/products including Daniel Francis Entertainment - an entertainment agency specialising in booking musicians for live events around Sydney. I have automated 90% of the work in this business.
Drop a message if you're keen to chat.
| Project/Company | Role/s | When | Skills | What Happened | Link/s |
|---|---|---|---|---|---|
Everyday Zero | Co-FounderSoftware Engineer | Currently | Software EngineeringProduct ManagementBusiness ManagementDesign | Everyday Zero is on a mission to make sustainability effortless. We’re developing a toolkit for commercial building managers to audit and reduce waste stream contamination and increase diversion at the bin.
We’re currently running a pilot program at Barangaroo International Towers, the Ventia Head Office & a number of others coming soon.
Backstory: After working on developing a direct consumer beverage brand, Cocomad, my business partner (Raveen) and myself became increasingly concerned about waste - specifically from single use plastics. To solve this, we created a zero waste snack delivery business called Everyday Zero. This product was cool (we had 2 customers), but wasn’t scalable or a need for many businesses - our customers kept talking to us about waste diversion & contamination.
This led us to our current product - the ELE (End Of Lifecycle Experience). | |
Daniel Francis Entertainment | FounderSoftware Engineer | Currently | Product ManagementBusiness ManagementSoftware EngineeringSoftware Architect | Notable Points: Achieved best growth after doubling down on a market segment in events ($12k/M) - Weddings & Roving Bands. The new focus allowed us to systemise processes with a mixture of tech and written procedures. This enabled to spend more time on revenue drivers → Customer relationships & word-of-mouth. All our internal tech is built in-house by me. I work with one booking manager, Ned, who handles all of our bookings. I cover the backend and marketing. This business is 90% automated.
You can book a band by emailing ned@danielfrancis.com.au. Say hi 👋! | https://www.danielfrancis.com.au
https://rovingbands.danielfrancis.com.au
https://www.contractors-dfe.com.au |
Cover Genius | Software Engineer | 2022-2023 | Software Engineering | Currently working here on the “BrightWrite” analytics product as a software engineer. | |
Cocomad | Software EngineerCo-Founder | 2022 | Software EngineeringBusiness ManagementProduct Management | Cocomad is a King Coconut Water ecommerce brand. Check us out on Tiktok or at cocomad.co! #unconventionallypremium.
We successfully validated that there was not going to be a large market demand for this product without extensive brand development. We were also concerned about the amount of waste we were producing just as a small time ecom brand (seriously). To solve this, we started Everyday Zero. | |
IKIRII | Co-Founder | 2022 | Product ManagementBusiness ManagementDesignSoftware Engineering | Myself and my business partner, Raveen, did a full market analysis of ecommerce in Australia (and to an extent in the US) and decided that personalised cosmetics was going to be a growth area in the next 2-5 years. We developed a brand, marketing plan and schematics for a product but ultimately decided to shelve the concept. We were struggling with marketing the product and empathising with our target customer correctly. To fix this we’ve decided to start a new brand, Cocomad (see above), which we believe will be a simpler brand for us to execute on. | |
Attend Token | Co-Founder | 2022 | Software ArchitectProduct Management | I love events, music & tech. I teamed up with an events producer and artist manager friend of mine, Harold, to build out a custom Proof Of Attendance app for live events. We’re in the process of beta testing at Vivid! See my vlog | |
Immutic | FounderSoftware Engineer | 2022 | Software EngineeringSoftware ArchitectProduct ManagementDesign | Vision - Information published on the internet needs to have an easily verifiable source.
A WIP that is currently backlogged due to other projects taking more precedence! | |
Freelancer.com | Software Engineer Intern | 2021-2022 | Software Engineering | Scored an internship with an awesome company where I was already an advocate of the product.
I assembled a team that ended up winning our internal company Hackathon. This feature has now been deployed as “Video Bids”. Check it out by posting a job on freelancer.com | |
ExcelCracker | Founder | 2022 | Product Management | Recently my Uncle forgot a password to a really important excel spreadsheet. He called me to ‘crack’ the password and I thought it might be a good idea for a ‘microsaas’ business. Rather than building out the whole app, i’m hosting a single page app with an email where you can submit your locked up .xls file! If there are enough hits, i’ll build it out.
It’s been a good op to learn google ads and try a different way of gauging a product!
Update: Got some responses but not enough to be viable financially. | |
Simconverse | Junior Software Developer | 2021 | Software Engineering | It was a privilege to work with 2 incredibly intelligent founders early in their startup’s journey. The product, concept and execution is fantastic. | |
Hollab | Co-Founder | 2021 | Software EngineeringProduct Management | Worked on building out a SAAS for event managers with Wilson Hou and Raveen Senanayake. Ended up not quite panning out but there were some awesome learnings around product, people and clients! You can read more at blog.jackpurdon.io. | |
iPay | Co-Founder | 2021 | Software ArchitectProduct Management | After working with the Labour hire business in Sydney, Sendon did the due dilligence around releasing a SAAS for Labour Hire businesses. It’s a crowded space. | |
Calendar Union | Founder | 2021 | Software ArchitectDesign | Thought the interface for when2meet.com wasn’t great and could be improved. Spent 1 week with the aim of launching the MVP. | |
Sendon | Co-Founder | 2020-2021 | Software ArchitectClient Relations | A software consulting company started by myself and Raveen Senanayake in order to grow our software expertise. We worked on a custom implementation of a HRMS with a labour-hire business. | |
TJ & Co. | Co-Founder | 2015 | Business Management | The first business I started straight out of school with a friend. As with many first businesses, this one failed and I reformed it into my own business, “Daniel Francis Entertainment”. | |
Professional Trumpet Player | Freelancer | 2013-2021 | Trumpet Playing | Lived out a long time passion of mine - playing music on the trumpet!
I’ve performed on TV Shows such as "The Voice Australia", "X Factor", "The Bachelorette" and "The Set".
I’ve also recorded, performed or toured with artists such as Guy Sebastian, Tijuana Cartel, The Potbelleez, Josh Pyke, James Morrison, Jacob Stone (Bluejuice), Jordan Raskopoulos (Axis Of Awesome), Hayley Mary (The Jezabels), Casey Donovan (Eurovision), Ray Beadle, Boomchild, Fannie Lumsden Et al. | |
Trumpet Teacher | Teacher | 2014-2018 | Education | I personally really value the learnings in teaching. I always strived to make time to teach 1-2 hours a week for this reason. (Gotta start teaching coding!!). |
Winning the freelancer.com internal Hackathon. I had to get a photo with Matt Barrie!!
Winning the freelancer.com internal Hackathon. I had to get a photo with Matt Barrie!!
Very Proud To See My Hackathon Project In Production On freelancer.com
Very Proud To See My Hackathon Project In Production On freelancer.com
Winning the Accenture award for “iPay” at Coding Fest, USYD.
Winning the Accenture award for “iPay” at Coding Fest, USYD.
Presenting a talk at the USYD computing society (SYNCS) for a proprietary app we developed at “Sendon”.
Presenting a talk at the USYD computing society (SYNCS) for a proprietary app we developed at “Sendon”.
Photo with the freelancer.com VP of Engineering, Andrew Boyton. An absolute legend.
Photo with the freelancer.com VP of Engineering, Andrew Boyton. An absolute legend.
Coding “Hollab” in peak Covid with Wilson Hou - a GREAT engineer.
Coding “Hollab” in peak Covid with Wilson Hou - a GREAT engineer.
Playing Trumpet live on “The Set”, ABC, with Fannie Lumsden.
Playing Trumpet live on “The Set”, ABC, with Fannie Lumsden.
Values:
→ Alignment of expectations.
→ Focused & clear goals.
→ Regular reviews of goals and expectations.
→ Metrics and achievements over time-spent.
| Name | Tags |
|---|---|
Programming Languages | TypescriptJavascriptCBashHTML & CSSGraphQLSQLPython |
Frameworks | ReactVueAngular 2React NativeExpoDjangoDjango Rest FrameworkRxJSPostgreSQLNextJSPrismaNexusStyled Components |
Platforms | AWS LambdaAWS RDSAWS S3AWS Route 53FirebaseNetlifyVercelGithubHerokuDockerGCPBigQuery |
Education:
The University Of Sydney - Computing (WAM 80) | 2020-2022 (deferred).
Sydney Conservatorium Of Music - Trumpet, majoring in Jazz | 2015-2019
~~~ Get in touch ~~~
📬 purdonjack@gmail.com
📞 0423 526 197
📍 Sydney, Australia.
💰 jackpurdon.eth
Calendly Links